Elf Cosmetics; Honest Review

Elf is a cruelty free brand that is extremely popular with the main-stream consumer and the local beauty junkies. I have been told all their products are vegan, except for their animal hair brushes (shame about that!)

Lots of youtubers and bloggers rave about this product too so I purchased 7 of their products.

So, is this extremely affordable brand as good as they say it is? its 3 dollars a pop a bargain or am I better off spending it on ice cream? Here is my honest, truest review!





Lengthening & Volumizing Mascara 





Aqua(Water), Caprylic/Caprictri Glycerides, Cera Carnauba (Carnauba) Wax, Synthetic Beeswax, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Stearic Acid, Cetyl Alcohol, Glyceryl,Stearate SE, PVP, Triethanolamine, Triacontanyl PVP, Hydroxyethyl Cellulose, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone
May Contain: Iron Oxides(CI 77891, CI 77892, CI 77899)

Vegan friendly

Claims: Achieve thicker, fuller, and longer lashes that are beautiful and natural. The enlarged brush coats your lashes evenly for an enhanced appeal. The unique formula is clump free and quick drying so you can have color that stays on all day with no smudging and no flaking.

Mascara applied on left side only

Reality: Okay, I gotta admit this was actually true. It feels like the lightest formula ever, you think “how am I going to achieve volume” but just swirl your brush while its in the tube (Don’t you dare pump, missy!) and you get a nice amount of product on. You gotta work really hard to create the effect you want and you have to be very patient. This isn’t a one-coat-creates miracles sort of mascara. Strange thing is though, you actually end up enjoying it because it actually isn’t clumpy and totally work-able! And yes it is quick drying but I actually like to go back and do coats anywhere, sweeping by the roots and it lets you do that. Not bad for 3 dollars. Gives you nice fluttery natural lashes.



Studio Cream Eyeliner In “Midnight”





Isododecane, Polyethylene, Polyisobutene, Barium Sulfate, Calcium Carbonate, Quaternium-18 Bentonite, Ethylhexyl Palmitate, Tricontanyl PVP, Polyglyceryl-4 Isostearate, Propylene Carbonate, Calcium Sodium Borosilicate, Silica, Tin Oxide, Methylparaben, Propylparaben May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), DC Black #2 (CI 77266), Manganese Violet (CI 77742), Ultramarines (CI 77007).

Vegan friendly

Claims: The cream formula creates smooth lines that are defined and precise. Smudge-proof, budge-proof and water-resistant coverage for all day wear to combat against sweat, tears or rain! Achieve thin or bold lines with ease.



Reality: Its nice and creamy, glides nicely onto the eye but it is NOT smudge proof or budgeproof after a few hours! My eyelids are more susceptible to eyeliner smudging because of the style of my eyelids but there are cream/gel eyeliners that can stand on its own so I am avoiding not too impressed.Plus, I didn’t like the color. It looked almost black, nothing too special about it. Was hoping for at least a nice navy! The small slanted eyeliner brush that it comes with is crappy too. Those things are never worth keeping I suppose.


End of the day. This definitely smudges


Tinted Moisturizer SPF 20 In “Beige” 





ACTIVE: Benzophenone-3, Ethylhexyl Isopalmitate, Titanium Dioxide.
INACTIVE: Water, Mineral Oil, Cyclomethicone, C12-15 Alkyl Benzoate, Propylene Glycol, Dimethicone, Steareth-21 Cetearyl Alcohol, Ceteareth-2, Glyceryl Stearate, Xanthan Gum, Methylparaben, Propylparabem, Tocopherol(VE), Retinyl Acetate(VA), Ascorbyk Palmitate(VC), Aloe Barbadensis (Aloe Vera) Leaf Juice, Cucumis Sativus (Cucumber) Fruit Extract, MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)

Vegan Friendly

Claims: Achieve even skin tone and naturally radiant skin with this moisturizing sheer tint of color. The smooth formula enhances your complexion with the nourishing key ingredients Aloe, Cucumber and Vitamins A, C & E.

Left side with product

Reality: First off the color was one shade too dark and too pink for me. It turned pretty uneven on me as it just didn’t look suitable for my complexation. I want sheer coverages to make me look like ME but BETTER and this just made me look like I was better off not wearing anything. Lets just say I tried it because it was cheap but I knew straight away when I squeezed some out, the shade was just not right for me. That might also affect my opinion.

You can see my face it a little too dark when you see my chest area.


Mineral Face Primer In “Radiant Glow”





Cyclopentasiloxane, Cyclohexasiloxane, Dimethicone Crosspolymer, Dimethicone,Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Silica Dimethyl Silylate, Phenoxyethanol May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 40 Lake (CI 16035), Blue 1 Lake (CI 42090), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Tin Oxide (CI 77861)

Vegan Friendly

Claim: Developed to combat against excess oil, flaky dryness, enlarged pores and fine lines. This clear multipurpose skin primer will prepare your skin so makeup goes on evenly for a long lasting satin finish.

Close up with just mineral primer on right side
It does brighten the skin, then again the tinted moisturizer on the left side is tad too dark to begin with!

Reality: It does brighten the look of your foundation/tinted moisturizer but if you hate a slightly glittery/shimmery look then skip this one. Also it didn’t help with oily skin (mind you, oily skin NEED to touch up either way) and I didn’t like have extra oily shimmer I had to wipe away. Also your pores and flakes DO show up! When you are in need of exfoliation, you will be sharing that with the whole world! Yikes.

close up with primer and elf tinted moisturizer (previous product)


Lip Stain In “Birthday suit”





Hydrogenated Polyisobutene, Paraffinium Liquidum (Mineral Oil), Methylparaben, Propylparaben.

Isododecance, Disteardimonium Hectorite, Silica, Hydrogenated Polyisobutene, Triacontanyl PVP, Caprylyl Glycol. May Contain: Titanium Dioxide, Iron Oxides (CI 77491 , CI 77492 , CI 77499), Manganese Violet (CI 77742), Red No.7 Lake (CI 15850), Red No.27 Lake (CI 45410), Red No.6 Lake (CI 15850), Blue No.1 Lake (CI 42090), Yellow No.5 Lake (CI 19140), Yellow No.6 Lake (CI 15985).

Vegan Friendly

Claims: Achieve full coverage that lasts for hours with this long-wear formula. Enjoy silky matte colour or layer on the moisturising clear gloss for a shiny look. With key Vitamins A & E your lips stay smooth all day long.

Not a fan of cross contamination. Clear side has already gone murky with one application.

Reality: The stain actually does feel nice on the lips, it doesn’t leave you with the familiar tight-dry feeling your lips get with a typical matte lip stain which is nice. The color payoff is pretty good, applies evenly as long as you dont ruin is by applying the gloss! It kinda un-does the work you’ve done!


I am not a fan of dipping a used wand into another tube. I just think its unhygienic and ruins the color inside. Especially this one! The clear side had no chance! I think if Elf decides to sell the lipstin WITHOUT the clear gloss it might be a pretty good product! Oh and more product please!


Contouring Blush And Bronzer In “St.Lucia”


Bronzer applied on one side



Talc, Mica, Magnesium Stearate, Paraffinium Liquidum (Mineral Oil), Polyisobutene/Hydrogenated Polyisobutene, Ethylhexyl Methoxycinnamate, Triacontanyl PVP, Sodium Dehydroacetate. May Contain: Iron Oxides (CI 77491 CI 77492 CI 77499), Titanium Dioxide (CI 77981), Red No.40 Lake (CI 16035), Ultramarine Blue (CI 77007)

Vegan Friendly

Claims: The Blush highlights the cheeks to add a flush of colour, while the Bronzer accents and contours cheekbones for beautiful definition.

Blush on one cheek, then both

Reality: The blush is actually quite nice but I don’t care for the bronzer at all. Its shimmery and turns muddy on the skin and I never use it on myself and wouldn’t be applying it to anybody else either. Perhaps the blush can be sold on its own? Will be nice for a medium to deep toned person with warm pink undertones;-)



Eye Shadow Primer

(No picture, threw it out)




Isododecane, Cylopentasiloxane, Octyl Palmitate, Disteardimonium Hectorite, Dimethicone, Polyglyceryl-4 Isostearate, Triacontanyl PVP, Propylene Carbonate, Titanium Dioxide, Tocopherol, Ascorbyl Palmitate, Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Bismuth Oxychloride (CI 77163).

Vegan friendly

Claim: The formula glides on easily and disappears instantly to create longer-lasting, crease-proof eyeshadow. The Mineral Eyeshadow Primer is designed to be used with your favorite mineral eyeshadow to provide ultimate staying power for beautiful and vibrant color that lasts

Reality: It doesn’t disappear as it does have color. Overall its not the worst eyeshadow primer but its definitely not reliable.  I don’t have a reason to repurchase even if it is cheap!


Lipgloss In Studio Pout Perfecter

(No Picture, threw it out)



Size .31 oz

Paraffinum Liquidum ($3.00 Mineral Oil), Polyisobutene, Octyl Palmitate, Ethylene/Propylene/Styrene Copolymer, Tocopheryl, Acetate, Methylparaben, Propylparaben. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Red No. 7 Lake (CI 15850), Red No. 27 Lake (CI 45410), Red No. 6 Lake (CI 15850), Blue No. 1 Lake (CI 42090), Yellow No. 5 Lake (CI 19140), Yellow No. 6 Lake (CI 15985)

Vegan friendly

Claim: Create more volumized, fuller looking lips with the optical illusion of the Pout Perfecter gloss. The sheer pearl gloss instantly transforms your dull lip color to a defined light reflecting glow. This makeup artist secret can now be yours for picture perfect fuller lips, everyday!

Reality: Gloss itself looks divine in the packaging, doesn’t spread easily on the lips, actually quite sheer and the brush is tres-terrible! It was so scratchy and stiff. ahhh so disappointing.



So that was my review for the Elf products!

I purchased everything with my own money and share my thoughts and opinions on this blog which are entirely mine. As a verdict, I am not a huge fan of ELF but hope that they stay cruelty free and continue to stay away from animal testing!

Let me know if you do have a favorite product from ELF or your least favorite product and why! I would love to know!

See you next time,




2 thoughts on “Elf Cosmetics; Honest Review

  1. If any cosmetic contains a chemical it is not cruelty-free. All chemicals have been tested on animals. Love this brand but it does contain chemicals.


    1. Yes I agree, everything was tested for safety at some point but we are now entering a time where it is not necessary and we can do without harmful and painful research.

      Please be assured that there are companies who are dedicated to ending animal testing and to not be involved at all. So please support those companies and avoid the ones that test their products and sell to countries like china where they make it mandatory.


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